The power to attract, entice; the quality causing attraction. (noun)
To entice; to attract. (verb)
Examples of word allure
Sure, I know generally what I'm going to get if I'm opening merlot vs. zinfandel vs. riesling, but the allure is the exploration and discovery, isn't it?
Part of the allure is the prospect of the small-market, unadorned Kings actually overthrowing the high-wattage champions.
For those who have, with few exceptions, the allure is mystical.
#3: Mort by Terry Pratchett - While stories involving death do hold a certain allure with me, this was the first novel I had read involving Death.
But Poetry Inn's allure is also compounded from smaller pleasures, small being the operative word in this mountainside bandit's hideaway: There are five guest rooms and a staff of ten, including three innkeeper/concierges who possess gratifyingly detailed memories for what pleases you.
It's the main allure of home video shopping for me, getting to see bits of the movie that didn't make it into the final cut.
However, with other audiences such as older females, the allure is still very much alive and kicking.
The allure is that there is a lot more interaction you can do from a mobile device, and the potential for the demographic information is much higher.
I'm a bit partial to the older woman - they have a certain allure, "C'mere, Gladys - get yer teeth out."