Certain to bring profit and success (especially in the entertainment industry). (adjective)
Examples of word bankable
Movies made from his books -- including "" The Last Picture Show '' and "" Terms of Endearment '' -- have made his name bankable in Los Angeles, despite a few duds like "" Texasville, '' and his screenplays are always in demand.
Lindsay Lohan was axed from a movie because she's not "bankable" -- this according a source connected with the production of the flick.
Okay, Downey isn't what we would call a bankable star for the general public, but is a movie about Edgar Allen Poe going to be??
MUMBAI, INDIA (GaeaTimes. com) - The trend of making movies without so-called bankable stars and having several sub plots seems to have caught on with Bollywood filmmakers after the runaway success of 'Life In A Metro'.
I'm more confident in him taking it that someone who may be considered more 'bankable' but isn't really 'better'.