Google has unleashed a new behavioral ad targeting scheme onto YouTube and partner sites in its AdSense advertising network - though it has carefully avoided the term behavioral ad targeting.
Alonzo is recruiting male and female heart attack survivors over the age of 35 to fill out the anonymous online survey he designed to examine how people actually behave during a heart attack -- what he refers to as a "behavioral autopsy."
PELLETIER: So we're start -- we spent a lot of time helping people in their homes make these changes, and what we find is that in any home, the first 20 percent or so of savings come out of what I call behavioral things.
Just today, we learned former Florida Representative Mark Foley has checked into rehab for alcoholism and what he calls behavioral problems.
I want to clarify that YieldBuild is what we call a behavioral formatting yield optimization engine.