They seldom say "no" because they fear disapproval or what they define as rejection.
Implicit in this rejection is the notion that being colonized by the British was a cake walk - cricket, polo, tea parties, and quite walks in the park - rather than some brutal foreign colonial power exploiting anotherforeignland for the benefit of King and Queen, or as Hitler would have said, the fatherland.
When it was rejected later, without the giver there to react, the rejection is a pure expression of right and wrong: clarity.
On Tuesday he provided the first details about one of those brands, called Public, which he described as a rejection of much of his past work.
Even though it eventually ended in rejection, that is probably more time than you would get from most, as you are beginning to see.