But when half the drivers on the road are "car thieves," does the term retain its meaning?
I read over 100 books a year, and what I retain is usually the general storyline and my impression of the characters.
While Ariel worked on the page designs, we talked about the content – what to retain from the old site, what to add and what to discard.
The natural acidity that cool evenings and long, slow growing seasons retain is key.
It takes a lot of work and dedication to make this kind of thing happen, and so in some senses that 85% that they retain is a bet that the best ideas that come in will actually be lucrative enough to offset their efforts in organizing the contest.