Solihull Sustain, which is the umbrella organisation for the voluntary sector in Solihull, helped to broker this relationship through a project to support local community organisations by developing links with the local business sector.
Over Singha beer, they joked about an imaginary psychoactive medication called Sustain, meant to cure "activist burnout."
Sustain, which is managing the Capital Bee campaign for the Mayor, said: There has been no research into how much forage different pollinators need, so it's impossible to say how many hives London can support.
The hardship fund, called Sustain, will come from the Arts Council's unused lottery millions, a pot of money that it has, in the past, been criticised for not using.
Nice start, not sure Kellogg's naming the cereal 'Sustain' was a good marketing choice.